Why it's in the guide
The most Instagrammed bakery in London, and honestly? The cakes back up the aesthetic. The signature pink facade draws queues of selfie-takers, but inside it's a serious patisserie operation. Beautifully decorated cupcakes, layered celebration cakes, and seasonal specials that change with every holiday. The rose lemonade is a nice touch. Yes, it's touristy, but the baking quality is genuinely high.
The most Instagrammed cake shop in London. Cakes are actually good too
Worth a visit?
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