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Groceries · Sloane Square

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Natoora

The flagship of the produce pioneer once called 'the Aesop of vegetables' — radically seasonal fruit and veg that changed how a lot of London cooks shop.

Why it's in the guide

Best for
Radically seasonal produce and the tomatoes
Where
245 Pavilion Road, near Sloane Square
Useful action
Check the website or get directions

The flagship of the produce pioneer Wallpaper* once called 'the Aesop of vegetables' — radically seasonal fruit and veg sourced from growers obsessed with flavour, with a recipe-development kitchen above. On Pavilion Road since 2016, it changed how a lot of London cooks shop. Worth it for the tomatoes alone, in season.

Buy whatever's at its peak that week — ask, they'll tell you.
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Quick answers about Natoora

What is Natoora?
Natoora is a shop in Chelsea, London. The radically-seasonal greengrocer, flagship.
Where is Natoora?
Natoora is at 245 Pavilion Rd, London SW1X 0BP, UK, in the sloane-square area of Chelsea.
When is Natoora open?
Typical hours: Monday 9:00 AM – 6:00 PM; Tuesday 9:00 AM – 6:00 PM; Wednesday 9:00 AM – 6:00 PM (and other days — see the full schedule on the place page).
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